Measuring and Maximizing Training ROI

Start Date End Date Venue Fees (US $)
21 Dec 2025 Istanbul, Turkey $ 4,500 Register

Measuring and Maximizing Training ROI

Introduction

Delegates will find the learning acquired by attending this course invaluable in carrying out their role in planning, implementing, delivering, and evaluating training interventions. This course is designed to demonstrate how organizations can obtain greater value from their investment in training. The focus of the course will be on the evaluation of training and in particular how to measure and maximize the training ROI. The course advocates the adoption of a holistic approach to the evaluation and measurement of the effectiveness of training and will provide delegates with sufficient learning to enable them to make a convincing business case for training and the allocation of resources for training.  

This course will feature:

  • Issues related to the management of the training budget and potential compromises impacting on the ‘training spend’
  • Ensuring that proposed training programs are relevant and the business case to support planned expenditure can be made
  • Monitoring and evaluating the impact of training in the workplace
  • Identifying future training needs
  • Demonstrating ROI has been achieved

Objectives

    At the end of this course participants will learn how to:

    • Understand the issues related to measuring and maximizing training ROI
    • Plan, organize, and deliver relevant training interventions  
    • Demonstrate the business case for specific training interventions  
    • Understand and be able to implement techniques applicable to identifying training needs.
    • Describe best practice in relation to employee development

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practices. Participants will have the opportunity to share with the facilitator and other participants what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

The course is designed for professionals who desire to learn practical techniques that will assist them in measuring the Return on Investment generated from their marketing efforts.

  • Sales and Marketing Managers
  • Public Relations Professionals
  • Training Professionals
  • Sales & Marketing Professionals
  • HR Professional

Course Outline

Day 1: Introduction – An Overview of the Strategic Role of Training

  • The Strategic Context of Training
  • The Business Case for Training Investment
  • The Principles of Effective Employee Development: Training Models
  • Evaluating Training
  • Effective Processes for Measuring Training Return on Investment (ROI)
  • The Role of Senior Managers, HR Professionals and Line Managers in Measuring and Maximizing Training ROI

Day 2: Aligning Training to Business Objectives: Maximizing Training ROI

  • The Organizational Context
  • Business Strategy: the Need for Long-term Planning for  Future Skills and Competences
  • Establishing Training Needs
  • Aligning Training with Business Needs
  • Planning  and Delivering Effective Training
  • Maximising training ROI

Day 3: Measuring Training ROI

  • Making the Business Case: Arguments For and Against Measuring the Cost Effectiveness of Training
  • What and How to Measure
  • Identifying Appropriate Success Criteria
  • Measuring the Effectiveness of Training
  • Forecasting Costs and Benefits
  • Calculating the Training ROI

Day 4: Managing the Training Process

  • Identifying Effective Approaches to Training
  • The roles and responsibilities of senior managers, HR professionals, line managers, and employees
  • Establishing Strategic Training Objectives
  • Identifying Training Objectives at the Operating and Individual Level
  • Planning and Preparing Training Budgets and Implementing Training
  • Internal or external training provision

Day 5: Evaluating Training

  • Determining how Training will be Evaluated: Models and Methodologies
  • Purpose  of Evaluation
  • Levels of Evaluation
  • Linking Evaluation to Training ROI
  • Some Myths about Evaluation

Accreditation

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